Mammut Shopping Centre in Budapest wanted to inject more emotion into its brand for Christmas. In a highly competitive environment there was a need to generate more stand-out in the market and revive the long-established Mammut brand.
Over recent years we have developed a two-dimensional character to articulate key messages for the centre. The motion graphic story concept was playful and dynamic, setting Mammut’s campaign apart from its competitors’ more traditional discount-led approach to advertising.
The videos have allowed us to inject some personality into the brand and have become familiar digital activations for the scheme. They have the advantage of being impactful, yet cost-effective to produce.
Want to learn more about how we could help deliver more dynamic success for your brand? We’d love to hear from you.