After successfully winning the tender, we were selected by Norfolk & Suffolk Unlimited to create a new campaign promoting five organisations within the Plant Science for Nutrition Cluster and HPO. The goal of the campaign was to raise awareness about developments in plant-based food science, research, and opportunities for collaboration and spin-offs.
We started by brainstorming a variety of concepts and, in collaboration with the partner organisations, launched the ‘Plant Science Futures’ campaign, a three-month marketing initiative aimed at an international audience. To refine the concept, we employed digital survey tools and online workshops.
As part of our campaign strategy, a dedicated website was launched featuring downloadable content from each partner organisation, as well as a webinar for discussion. These two elements worked in tandem to showcase the strength of the plant science cluster in Norfolk and Suffolk. Our distinctive approach enabled us to engage partners using online surveys, user-friendly campaign toolkits, and a range of creative assets.
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