Victoria Place is the new name for the central shopping and leisure heart of Woking. It brings together a disparate collection of existing and new venues under a cohesive single brand name.
The client asked us to develop a video format that could be adapted to various contexts – in-centre digital screens, the centres new website, and across social media. The brief was to showcase the breadth of the offer and reinforce this across a wide cross section of the catchment audiences.
The video became the core of their successful re-launch communication.
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