Suffolk County Council developed a campaign to drive Covid testing among organisations in their catchment during the pandemic. Our Yes2Test video played a central role in the campaign, crafted to deliver clear and impactful messages to both employers and employees.
We needed to ensure the content was both informative and compelling, incorporating testimonials from local businesses and community figures to foster trust and credibility. On-screen graphics and text was included to add emphasis and build audience understanding.
The video was seamlessly integrated into a broader digital strategy that included social media outreach and PR campaigns. It also generated additional reach through its inclusion in news coverage including BBC Look East and placements in local media.
Watch the video here
Please click here to watch the Yes2Test campaign featured on BBC Look East.
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